Airtel launches Wynk Studio – We explain what this platform is

One of the challenges for independent freelance music artists is how to monetize their work consistently. Perhaps this is where Wynk Studio can come in handy. Launched by Bharti Airtel’s Wynk Music which is among India’s top music streaming apps, the studio hopes to be the biggest music distribution ecosystem for independent artists based in India and abroad.

It will allow artists to release their music and will also partner with them in monetizing their music across multiple platforms and will be part of Airtel’s portfolio of digital products, which includes Wynk, Airtel Xstream, Airtel Ads, Airtel IQ, among others.

How Wynk Studio will help an artist

(Image credit: Wynk)

Independent artists are expected to be the linchpin of the music industry for years to come. Indians spend, on average, around 21 hours a week listening to music, against a global average of 18 hours. According to a study, nearly 30% of the best performing songs on any music platform in India are now by independent artists. and its contribution is expected to increase the industry by 50%, from approximately Rs 2,000 crore at present to Rs 3,000 crore by 2025.

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