Instagram is updating its Account Status feature to better inform business and creator accounts why some of their posts are suppressed, as it aims for more transparency with users.
Those accounts will now know which of their posts are “eligible to be recommended” by Instagram’s algorithm to non-followers in other sections of the platform. This includes places like the Explore page, Moments, and In-Feed recommendations. On the other hand, Instagram will also inform accounts why their content is not being recommended, explaining how, for example, it violates our Community Guidelines, according to the ad (opens in new tab)🇧🇷 This information can also be found at Instagram creators page (opens in new tab)🇧🇷 it’s just more front and center than before.
And, once informed, creators have the opportunity to edit or delete the offending post or appeal if they feel Instagram was a little overzealous in flagging that content. The review team will carefully examine said post before coming back with a new decision. If this sounds familiar, it’s because regular accounts have been able to appeal flagged content since the launch of Account Status in October 2021.
For a future update, there are tips for expanding Account Status to other features like the search function, as well as educating creators on how to better reach non-followers.
It is unknown when the Account Status update will be rolled out and to where. The implication is that new features are currently being released. We asked Instagram if they could clarify the release window and tell us more about future account status additions. We’ll update this story if we get an answer.
clarifying the algorithm
In the announcement, Instagram states that it understands how frustrating it can be for accounts to understand why they aren’t getting the engagement they once did. That’s really the point of this update: to clear up the confusion. Social media algorithms are a frequent source of frustration for many content creators. How these algorithms work is a closely guarded secret. If you spend a lot of time on YouTube, for example, you’ll run into a content creator complaining about how hard it is to understand what is recommended or suppressed.
There have been third-party moves in the past year to fix this issue. The most notable was when the European Union approved the Digital Services Law🇧🇷 which will force tech giants like Meta to reveal how their recommendation algorithms work. However, that law won’t go into effect until 2024, so primary tools will remain limited.
But there are third-party tools out there. Check out recent updates best social media management tools of 2022🇧🇷 They are a good way to post content so you can maintain high audience engagement.