Prey, the latest film in the Predator franchise, has just set two new world records – one on Hulu and one on Disney Plus.
Revealed by 20th Century Studios, the company that produced the sci-fi action horror movie, Prey – be sure to read our spoiler-free review of Prey if you haven’t already – has become the biggest debut on Hulu since launch. from the streaming service in October 2007. This makes Prey the most-watched Hulu project of all time, meaning no other movie or TV series can hold a candle.
Not content with breaking that record on Hulu, Prey also set a new movie record on Disney Plus. The Predator prequel movie — although director Dan Trachtenberg doesn’t refer to it as such — is the most-watched movie premiere on Disney Plus Star, as well as Star Plus in Latin America. Prey then also ranks #1 on Disney Plus in territories outside of the US.
#PreyMovie is the #1 debut on @Hulu to date, including all movie and TV series premieres. It is also the most watched movie premiere on Star+ in Latin America and on Disney+ under the Star Banner in all other territories, based on hours watched in the first 3 days of its release. pic.twitter.com/cgB63tf2LlAugust 9, 2022
As 20th Century Studios’ tweet reveals, Prey’s success is based on the number of hours watched in the three days following its August 5th release. Disney and 20th Century Studios declined to provide official Prey viewing figures – like most streamers, this data is not publicly available for any projects released by Disney or its subsidiaries.
Even so, Prey’s overnight success story is applauded. The fifth film in the Predator series faced serious competition over the weekend (August 5-6), with The Sandman on Netflix, Thirteen Lives on Prime Video and Luck on Apple TV Plus all releasing on the same date. This snippet of data, then, proves that he held his own against that trio.
Given how popular it has been, it’s only a matter of time before a Prey sequel is approved. Speaking exclusively to ahead of Prey’s release, Trachtenberg teased that he had some “fun ideas” for a follow-up. You can read more about this, and learn more about Prey’s development and authentic portrayal of the Comanche people and their cultures, in our Prey in-depth interview feature.
Analytics: Hunting down that all-important streaming data
As impressive as Prey’s success has been on Hulu and Disney Plus, we still don’t know how many people actually watched it.
Okay, the fact that it ranks first in different categories on these two streamers is something to celebrate. There’s a lot of great content on both platforms, including top-notch Disney Plus movies and other brilliant Hulu movies. Prey’s usurpation of similar designs, therefore, should not be overlooked.
Still, without this all-important preview data, we can’t determine Prey’s success. How many people broadcast? Did all the viewers watch until the end? Are there any Hulu or Disney Plus subscribers who watched it more than once this past weekend, what will boost your numbers?
Unfortunately, we will never know. As we mentioned earlier, Disney doesn’t provide this data to the public, so we’re in the dark about Prey’s performance.
Of course, Disney isn’t the only studio withholding this information. Amazon Studios also does not provide official data; the corporation following in Disney’s footsteps and just telling us when a Prime Video show or movie has secured the top spot in their respective categories.
Less popular streamers like Paramount Plus also don’t provide official viewing numbers. And neither is HBO Max or Apple TV Plus, with Ben Stiller – creator of the hit Apple TV Plus show Severance – saying recently decider (opens in new tab) that it is “very strange” for him that Apple does not at least provide him with this data.
The only streamer that regularly provides public data is Netflix. Even so, the world’s largest streaming company only reveals some of this information – namely the number of hours viewed – when it updates its internal top 10 lists (opens in new tab) every week.
It’s understandable why some streaming companies might be hesitant to make viewing numbers public. Doing so would confirm how well (or not so well) a new movie or TV series did, which is not good for a company’s image if its projects repeatedly fail. Still, the streaming industry needs to be more transparent when it comes to its viewing numbers. Fans want to see if their favorite shows performed well for a chance at being renewed. If streaming companies also released this data, it would quell the criticism that they are too secretive as organizations. Let us hope, then, that that day will come soon.
For more Prey-based coverage, find out how the Predator prequel movie contains an odd quirk to the movie franchise.